In a time when digital tools dominate the customer experience landscape, one group of Bhutanese banking professionals embarked on a journey to reconnect with the human heart of customer service. Over five days in the vibrant city of Bangkok, our CRM Leadership Program delivered a transformational experience that blended empathy, communication mastery, and real-world banking insights.
This immersive training wasn’t just about systems, it was about reshaping mindsets. Through experiential learning, trust-building exercises, and personal reflection, participants embraced a new model of customer relationship management, one rooted in leadership, authenticity, and emotional intelligence. The result? A renewed commitment to serve customers not just efficiently, but meaningfully.
5-Day CRM Leadership Program Overview
The Customer Relationship Management – Power Pack One program was crafted specifically for Bhutanese bankers, focusing on shifting CRM from a “systematic process” to a relationship-centred culture. Facilitated by Asohan.B, an accredited HRDF trainer, the program combined experiential learning, role plays, and reflection sessions to deeply embed CRM values into daily banking practices.
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- Client: Bhutanese Bankers
- Location: Bangkok, Thailand
- Duration: 5 Days
- Facilitator: Asohan.B
- Date: 13–17 March 2025
Key Outcomes of CRM Leadership Program
- Stronger customer relationship mindset, rooted in empathy and trust
- Practical skills to handle real customer service challenges
- Improved self-awareness in service roles
A commitment to apply CRM best practices in their banks
5-Day CRM Leadership Program Objective
This CRM training aimed to:
- Redefine CRM as a relationship-centric practice
- Build empathy and emotional intelligence
- Enhance trust-building and communication techniques
- Equip bankers with tools to handle tough customer interactions
- Align practices with Bhutanese cultural values
Key Highlights
- Emotional Icebreakers and storytelling circles
- Real-world scenarios and role-play simulations
- Trust-building games and practical communication drills
- Daily reflections and peer-sharing to internalize learning
- Creation of personal CRM action plans
Why CRM Leadership Programs Like This Matter
In today’s hyper-competitive financial landscape, CRM programs are no longer optional, they’re essential. True customer loyalty stems not just from systems or promotions, but from genuine emotional connections, cultural sensitivity, and consistent service excellence.
Ready to Elevate Your Team’s CRM Culture?
If you’re looking to design a custom CRM workshop for your team, whether in banking, finance, or customer-facing roles, reach out to us. Let’s co-create a transformation that goes beyond training.